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More than fashion, trends, temptations.  Seductiveness and fascination, suspended in time, become a party and a rival of a tradition that believes in the value of women's taste.  One must "give heed" to the market, but it is better to read the desires of a woman.  It is inevitable to anticipate.

Surprise is the key to creativity.  However, the love to create "real" jewels considers also the linear rationality, the intense design, the formal care.  Alfieri & St. John presents wide and different collections with a reliable and consistent image in style and content.  Creating jewels with an international taste is a continuous discovery.  Reason and Passion are the helm and the sail of a navigating soul.

An Alfieri & St. John jewel is a small universe of emotions, full of esthetical research, precision, carefully planned details and perfect balance between gold and precious stones.  The traditional principles of high quality jewelry breathe natural elegance of the finishing touches deriving from the old knowledge of craftsmanship.

An Alfieri & St. John jewel is worn to please others and oneself as its perfection encloses a personal and extremely recognizable stylistic expression.  Lines and perspectives express a tradition still living that feeds on different modifications due to social changes, without giving way to the fleeting enticements of fashion development.  The Alfieri & St. John jewels are similar to caresses that touch on a recollection and become today's memory.