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Every Damiani jewel is unique because the design is a study in details, the work is refined by master craftsmanship and the selected gems are some of the most exclusive of their kind.  It has always been this way, since 1924 when Enrico Grassi Damiani created his first collection.  Today, the fact that the Grassi Damiani family has reached its third generation and heads a company with over 300 employees, has a turnover of 300 billion, 12 boutiques and 2,000 concessionary points of sale throughout the world, demonstrates that the company's commitment to creating unique jewels has remained essential to their success.

The family tradition is stronger than ever and has allowed Damiani to reach important goals, such as being the largest buyer of diamonds and rare pearls (which are imported directly from the places of origin) in the world.  Damiani is incredibly proud of having won its unparalleled 17th De Beers Diamonds International Award.  The reasons of the Damiani success:  never ending research in design, constant stylist updating, and innovation of the tradition.

Every Damiani boutique reflects the union of tradition and innovation which is the principal stylistic feature of the jewelry House.  Traditional palaces are refurbished with modern construction techniques and decorated with contemporary elegance to create that unmistakable treasure the Damiani boutique.  The pieces that are displayed in these boutiques are always the newest and most exclusive creations of Damiani.

The Damiani boutiques are located on the most prestigious streets in select cities which are both affluent and have a high level of tourism:  via de Tornabuoni in Florence, via Condotti in Rome, via Montenapoleone in Milan, via Calabritto in Naples, Salizada San Moise in Venice, calata Marconi in Portofino, calle Jose Ortega y Gasset in Madrid, Hotel New Otani in Osaka, 70 Queen's Road Central in Hong Kong, Lot G-25B, Ground Level, Suria KLCC in Kuala Lampur, 6-7 Ginza and Chuo-ku in Tokyo, Gosposvetskia in Lubiana.

In Italy, Damiani is the largest advertising investor in the jewelry sector.  Damiani's prominent profile was built with innovative images of the highest level and was created by the following factors:  a large advertising agency, the most well-known photographers, and spokespeople of international fame.  All this contributes to the widespread impact of Damiani's communication strategy.  The advertising plan combines both a press campaign, which is articulated by the new collections of diamond and pearl jewelry, and a television campaign.  Also, Damiani is in the process of expanding its presence in major international magazines.